This was a very special project for me that I’ve been planning for years. Rolf Prima was one of my very first sponsors, and they have been a big part of my success. Brian Roddy has been hand building wheels in Eugene, Oregon for around 15 years, and his passion for the sport of cycling and drive for excellence is beautiful.
So, ever since I started making videos, I wanted to do a factory tour like this and share some of the personality of one of my favorite companies. Finally, after four years of working together, I had the camera skills, and the time to make it happen at a level I was happy with. I hope you enjoy! And go buy some local wheels!!!